Polaris

Adventures

Bringing Polaris Adventures to Market

From the website to marketing and beyond, we worked closely with Polaris Adventures to effectively bring comprehensive results to their distinctive brand and continue evolving it as the company grows and expands in its offerings.

Our role was to lead the partner relationship while ensuring that Polaris Adventures was not only achieving all its established goals but doing so at the highest level possible. The primary responsibilities we undertook included: Branding, Content Creation and enhancing the Customer Experience, all while overseeing every facet of Product Design, including UX, UI and UXR and maintaining a consistently high bar of quality across each aspect.

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When we set out to create Polaris Adventures, we had one goal in mind – to bring powersports to the next generation of outdoor adventurers.

– Gray R, Polaris Adventures Director

Services

Customer Experience
Branding
Marketing

CUSTOMER

EXPERIENCE

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With inspiration woven into every detail, DEG collaborated closely with the Polaris teams to develop an innovative website that enabled outfitters to effectively showcase their unique and diverse experiences. This strategic effort played a vital role in positioning Polaris Adventures as a premier go-to destination for adventure inspiration among outdoor enthusiasts.

Role

Creative Direction
Brand Strategy
Content Strategy
User Experience
Visual Design Systems
User Interaction Design
Development
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Branding

& Marketing

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Building off the well-established fact that many individuals had been experiencing significant cabin fever and were yearning for a safe option to enjoy new adventures, DEG thoughtfully created the engaging "Keep on Adventuring" and inspiring "You Belong Out Here" Campaigns. This initiative is a multi-channel integrated campaign series that encompasses various platforms, including in-store promotions and eye-catching on-vehicle signage. This comprehensive approach provided Outfitters with a unique opportunity to effectively showcase how they naturally facilitate social-distancing experiences while simultaneously inspiring individuals to explore the great outdoors and reconnect with nature.